Our world is at an inflection point, where we are increasingly dependent on digital technologies and where we should expect ambient processing of all data around us in near future. We are also seeing worsening situation with cybersecurity breaches, privacy intrusion done knowingly or unknowingly, fake news, fake products, (mis) use of artificial intelligence etc. A person (a human) is affected with all this breach of data, senses & agency; and it is leading to loss of Trust.

A positive & progressive human experience is of paramount importance in any realm (physical or digital). While digital technologies help compound good values & policies hence bringing progress at faster pace, they can also compound systemic issues.

We seek to make these experiences safe (secure, privacy preserving and without harm), fair (get fair benefits, without bias, inclusive) and trusted (between two or more parties or things) to enable progressive 4th industrial revolution. We are reinforcing progressive values in the systems while removing systemic problems.